Becoming familiar with our clients industry was probably one of the most difficult yet critical aspects of this project. In order to develop a web-store effective at reaching its target audience we spent countless hours learning what critical key words, phrases, designs and competitors existed in the firearms industry. The client had been selling specialty gun cleaning mats for several months and realized a web-store may be able to to increase the number of sales from a couple dozen a month to hundreds. Not only did our project meet our clients expectations, it vastly exceeded them. Sales during a few key months exceeded one thousand units. The success of the web-store effectively paid for itself within the first few days of its launch. Key to the stores success are its open standards allowing the integration of hundreds of available ready to integrate modules that extend the sites functionality, a newsletter system which manages opt-in and opt-out subscriptions as well as newsletter scheduling, online chat system so that sales staff can interact with visitors in real-time, strategic keyword integration, billing, order processing and shipping management, stats dashboard and so much more. We have also assisted the client in setting up additional sales and distribution venues through Amazon.com, eBay and a number of firearm related web sites.

Success Metrics: Online Sales; Order Conversion; Organic Search Results; viral marketing