In the highly competitive market of travel agencies and websites dedicated to vacation planning, Venture On Demand needed a site that would accurately represent their niche of providing comprehensive travel services for active and independent clients. Their emphasis on 'soft-adventure' is represented throughout the site and the simple and functional layout causes the site to stand apart from the usual busy and overwhelming feeling found on other travel oriented sites. Numerous online forms and administrator functions are built into the site to facilitate the necessary flow of paper-work between the client and employees. A forum has recently been added to allow clients as well as the general travel community to share their experiences with one-another. Clients of VOD are given membership on the site where they can find an almost limitless number of travel resources, articles, reviews, recommendations and other premium content.

Success Metrics: Member, visitor and employee/administrator sections of site with unique tools and content; Simplistic and representative of niche travel services; Strategic keyword utilization for SEO purposes.