Having developed a new product line of socks intended primarily for Yoga and Pilates enthusiasts, the founder of Toe-Talk needed a cost effective way of gathering survey responses from a nationwide sample of potential customers. Faced with the challenge of a complex survey design coupled with a limited budget and need for quick and accurate data analysis, GigaVero created a comprehensive online survey and data analysis system which proved invaluable in developing a profitable new product line. The survey was built with conditional branching (survey changes depending on responses), administrator section with data analysis tools, and the ability to export data to Excel spreadsheets. Two separate studies were being conducted at the same time and the need for a compelling and effective landing/home page was critical in directing traffic to the intended survey as well as ensuring a high completion rate.

Success Metrics: Survey Completion Ratio; Data Integrity; Visual representation of Data.